So much has been happening recently, that I haven't had a chance to post
lately. So to get me back into the swing of things, I thought I would
take a break from the "archive" and talk about where the idea
for the name "Avenue e" has come from along with its logo.
For those of you who have studied fashion, or design of any kind will know
how important concept is to your design. Everything must have a meaning
and reason why you chose it - colour, shape, imagery.
For me Avenue e has relevance to New York - when you think of the word
avenue - most people think of 5th avenue(well I do anyway!). In New York there is avenue a
and b, but no e. It reminds me that in life sometimes we take different
avenues, going from plan a to b to c... to get to avenue e. Because there
is no avenue e,(in Manhattan, as opposed to greater NY) it is something that I
want to carve out for myself, when I make it back to NY and hope to have my own
little piece of the city.
So in saying all this - how did I want to translate all this thru my logo?
Well the font I used, is something that I would think of 5th avenue -
resonates with NY and perhaps it's subconscious, but the credits of one of my
favourite New York shows are in a similar font.
I thought it would be cute to have an apple in the logo to symbolize the big
apple, but then wasn’t quite feeling it - a little cliché perhaps. I
thought about another icon, the I heart New York. After some thought I
had a light bulb moment, merging the two together to show my love for the big
apple. The e is then carved out in the centre to show my quest to carve
out a piece of the city for my own.
In regards to colour, as you can see I started off with black and white,
which is quite striking, but I've always had a thing for grey font, esp. with
black and white pictures, I think it looks great. So I decided to stick with
this. I adore certain soft colours and am not afraid to wear them either,
so this seems like the right choice.
So there you have it, the reasons explaining my design process. See
below my development and progression of the label, which do you resonate
with? Do you think I made the right choice?